Museums across Wales scoop national awards for marketing excellence.

Museum staff from across Wales have attended a prestigious awards event in the National Library of Wales today (Friday 26 February). The Marketing Excellence Awards recognise the fantastic work being done by staff in museums, archives and libraries across Wales, often with very limited resources.


Over forty entries were submitted to this year’s Marketing Excellence Awards from libraries, museums and archive services across Wales. Categories include: demonstrating marketing excellence; joint marketing project of the year and marketing champion of the year.


Museums winners included:


Demonstrating Marketing Excellence

The Royal Welch Fusiliers Regimental Museum – Faces of World War One

Highly Commended: National Trust, Erddig – Big Bug Hunt

Joint Marketing Project

National Museum Wales – Children’s Heritage Passport Campaign

Museums Marketing Champion

Vanessa Tudge & Jessica Brown – National Trust, Erddig


The awards are part of the Welsh Government’s ‘Attracting the Audience’ programme for museums, archives and libraries, and Deputy Minister for Culture, Sport and Tourism, Ken Skates, commented: “We want to see as many people as possible using our excellent library, museum and archive services across Wales so that they can benefit from what’s available. Marketing plays an important role in encouraging people to use these facilities and I’m pleased we are recognising the positive work being done across the sector, despite the challenges.


“The standard of entries in this year’s awards has been excellent; it’s pleasing to see so many examples of good practice within these sectors and some really innovative ideas.”


Attendees at the event in the National Library of Wales had the opportunity to hear more about the winning entries, meet the judge and hear from guest speakers.


All entries were judged by Jonathan Deacon, Professor of Marketing at the University of South Wales and Trustee (former Chair) of the Chartered Institute of Marketing Cymru. Professor Deacon commented:


“I have been judging these awards for several years and I have to say that the standard of entries, innovative ideas and resourcefulness of staff in the three sectors continues to impress me. There are many examples of excellence in marketing that could equally be applied to any business or organisation within Wales. 


“Many of the entries were low in budget but high in creativity – proving that sophisticated and successful marketing does not depend on large budgets.


Winners received a trophy, certificate and a variety of prizes including marketing workshops and specialised equipment to enable them to further develop their skills and enhance their marketing activities.


For a full list of winners and to view the entries please visit



  • Museums winners from across Wales at the Marketing Excellence Awards 2016 held in the National Library on 26th February.

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