Staff Toolkit

Looking for some ideas, need more information to download artwork? You’ll find what you need to promote your museum, join in with national campaigns and get advice on how to make the most of your activities.

Welsh Museums Festival 2019

This year’s Welsh Museums Festival will take place from 26 October – 3 November 2018. This will build on the brand created over past years and take advantage of the schools’ half term holidays, Halloween celebrations and Museums at Night. Any museums organising evening events on these two days will be able to take advantage of the extra publicity.

The Festival is a bilingual campaign and includes museums run by local authorities, independent museums (including universities and museums run as part of the National Trust in Wales) and the seven sites run by National Museum Wales. The campaign predominately focuses on Accredited (or working towards) museums in Wales.

The Festival is co-ordinated by a working group consisting of members of The Federation of Museums and Art Galleries Wales (FMAGW), National Museum Wales, National Trust, MALD and other museum professionals. FMAGW is leading on the advocacy element of the festival and Angharad Wynne is also working with us to help promote this year’s events.


Social Media

National Initiatives


Museums at Night 

Museums at night is an annual UK-wide festival which seeks to encourage visitors to museums, galleries and heritage sites by throwing their doors open after hours and putting on special events.

Co-ordinated by non-profit culture publishing organisation Culture24, Museums at Night is an oppportunity for the cultural and heritage sector to come together around a single, simple campaign that is attractive to venues, audiences and the media.


Marketing Excellence Awards

Last year we had over 40 entries from across museums, archives and libraries and some fantastic ideas and examples of marketing excellence were awarded with prizes up to the value of £500 at the brilliant awards event held in the National Library of Wales.


Have you attracted new audiences, done a great marketing activity on a shoestring or used some grant funding to extend your engagement with a national campaign or initiative – whatever you are doing, why not enter for your chance to win not only a prize, but recognition from your colleagues across the sectors.


In the current economic climate advocacy is certainly high on the agenda for museums and galleries. The Fed has three key messages:

  1. Museums empower people through learning, participation and inspiration
  2. Museums and their collections strengthen community identity
  3. Museums make a significant economic contribution through tourism and regeneration


We have produced an advocacy toolkit to help you develop an advocacy strategy or even download and adapt the proforma advocacy strategy . We have also collated useful data that includes statistics and case studies  that can be used as part of your advocacy or marketing campaigns.

As part of the Welsh Museums Festival we produced a facts and figures document which can also be used to support your key messages.


Visit Wales

If you’re not already – Get Graded
If you want to appear in any Visit Wales publication (that includes online) you will need to be graded, where grading exists for your business type. Find out about Grading here

Appear in Visit Wales’ product searches has product searches for: Events; Attractions; Accommodation; Activities. If you would like your tourism business to appear in one of these you will need to be put onto our product database. Information can also be found here. To register you must meet the Grading Criteria

Write a guest blog
If you have a news-worthy event, product launch or story, you could write a guest blog for us on Contact to discuss this further.

Share your images on Share Wales Flickr group
Would you like to see your images used on the likes of the Visit Wales sites? Watch the explainer videos on our Share Content page. Then follow the tagging guidelines and add some of your best photos to This will add your images into the content ecosystem we are creating, to help tourism businesses promote Wales online.


Are you struggling to keep up with all the latest technology?

Sharewales provides resources and learning to help, whether you are a beginner or have more experience.

To find out more visit

Conferences and Events